I’m Tori Smith, a St. Louis-based multifaceted creative with over 10 years in visual arts and brand strategy. I empower small businesses to build strong visual identities and marketing campaigns.

Check out my favorite project!

SONY ALPHA FEMALE

As a Sony Alpha Female, I led a comprehensive creative project embodying versatility across photography, design, and production. Featured by Sony for a full month, this work showcases my resourcefulness and skill in bringing complex creative visions to life.

Creativity of concept, portfolio excellence, and capacity to complete the shoot within a one-month timeframe.
This project highlights the centennial of women’s empowerment by drawing parallels between the spirit of the 1920s and the determination of women today. Each portrait embodies traits of independence, confidence, and resilience, reflecting the timeless journey of women claiming their voice and space.
- Art Direction: Led creative vision, managing theme, aesthetics, and storytelling for cohesive project delivery.
- Photography & Styling: Oversaw shot composition, retouching, wardrobe, and set design for impactful visuals.
- Project Management: Organized logistics, including location scouting, and hired all creative talent.
- Execution: Developed mood boards and storyboards to guide each shot, capturing the intended vision.
- Deliverables: Delivered 20 retouched images, a promo video, article copy, shot list, weekly updates, and BTS content.
- Feature & Recognition: Project was featured by Sony, receiving month-long exposure and audience engagement.
Worked within tight budget and sourcing constraints, completing the entire shoot within one day while delivering high-quality results on schedule.

FEATURED PROJECTS

GIRL SCOUTS

Plan and direct photoshoots to create images for in house marketing team use in email campaigns, printed mailers, event programming, and more.
CENTURY COFFEE

Schedule photoshoots, manage social media account and web site, build brand graphics, and create reels. goes here
BALANCETOPIA

Produce commercial shoots on location for Balancetopia launch in Target Stores.
BARETRAPS

Work alongside in-house marketing team to photograph seasonal content for major retail campaigns.
WOMENS CREATIVE & PROCURE SHOP

Develop quarterly photography content that aligns seamlessly with the brand's monthly thematic focuses.